The Primary Healthcare Strengthening Program aims to drive innovative initiatives that seek to enhance and bolster the quality and efficiency of healthcare services, with a special focus on addressing Non-Communicable Chronic Diseases (NCDs) and associated risk factors.

The program supports strategies to enhance coordination across different levels of healthcare, ensure the adequate qualification of referrals and counter-referrals, and expand health care provision . To increase access to health services, it relies on cost-effective initiatives, leveraging the potential of digital technologies, such as remote monitoring, telehealth and other tools to offer a comprehensive and proactive approach.

In addition, it emphasizes the proper use of available data to inform managerial decisions, promoting informed and effective management.